This tab helps you sell PV by demonstrating that PV is a popular choice amongst a prospect’s neighbours. One of the hidden reasons for purchasing PV is keeping up with the Jones’. Though people may deny they are influenced by their neighbours, scientific psychological research concludes that neighbours have a significant influence. Take advantage of this hidden motivation by illustrating how many people in the neighbourhood have purchased PV.
PVsell now includes (free with all subscriptions) brilliant market intelligence from SunWiz that can help you target the best places to sell solar, use social evidence to help you convert sales, and compare your success to the broader market. Known as Solar Hot Spots, you’ll find this interactive market intelligence tool embedded within PVsell.
Usefulness:
“Keeping up with the Jones’” is perhaps the most common reason people buy solar (whether or not they realise it). Fear of being left behind by their neighbours can increase the likelihood of sale.
How to use:
1. Login to PVsell
2. On your dashboard, click ‘Hot Spots’
3. Enter the credentials listed on the screen
4. Click on the “Social Evidence” tab
5. Select the customer’s postcode from the dropdown list
6. See the Social Evidence infographics
A range of infographics will display, informing the customer:
- How many kW has been installed in their postcode
- The percentage of houses in the neighbourhood that have PV
- The number of homes in the neighbourhood that have PV
- The average system size bought by their neighbours recently
- That 1.5m households have purchased PV nationally
- That there’s 23.2million panels installed in Australia, one for every man woman and child
7. You can download this page as an image or as a PDF to insert into your sales proposals
7.1. Click on the export icon
7.2. In the menu that appears, click "Image" or "PDF" to download the Social Evidence as an image or a PDF respectively
7.3. In the window that appears, click "Download"
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